Atag Benelux develops kitchen hobs for the premium and middle segment. Recently they were acquired by Hisense International, worldwide market leader in TV’s. Where focus was first merely on Benelux and Europe, in recent years they have started a transition to increasingly operate worldwide. This requires a new business philosophy. When they were looking for an innovation project manager, they thought of BEACON, with whom they have good experience.


BEACON offered a project manager to manage an innovation project.


The project has reached an important milestone under the leadership of the BEACON project manager. The business case is complete, the market research is positive, the product specifications and all features are correct.


“The BEACON project manager started energetically by diving into the process, creating clear expectations within the project and reminding people of their responsibilities. She worked very efficiently, by delegating well, bringing the right people together, organizing decisions and keeping away from too many details. In addition, she has a good sense of the business and stakeholder management: who should I convince, who has an interest, who will take decisions? That we can continue to the next phase is the ultimate proof of good work.”

Allard Froon, manager R&D at Atag Benelux

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