Our clients are well aware of the importance of innovation and of its successful implementation, and this lies at the root of the long-term relationship we have with them. We understand and complement each other.

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Heineken developed The SUB, a high-end successor to the Beertender. The SUB is an innovative appliance with an eye-catching design, with its own packaging in which a variety of beer brands are available - online or in-shop. It is a design item which quickly cools the beer down to 2 degrees. For the perfect draught beer in the home! BEACON’s assignment: arrange final agreements between the different parties involved and project manage the appliance’s technical development work stream.

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